The Graceland Outlet loctaed on Elvis Presley Blvd in Memphis had a new name this past August, The Memphis Outlet. They now have released a statement through Elvis Presley Enterprises stating the following:

Dear Elvis Fans,

Thank you for all your business and support over the past years. We would like to inform you that we have made a business decision to change our name from the former Graceland Outlet to the now Memphis Outlet. We would like to assure you this is not the result of any change in ownership and will not result in any change in the way we conduct business. We will continue to provide you with great Elvis products for great prices all around the world. Again, we assure you it is only a name and e-mail address change. We would like to thank you again for all your years of support keeping the Elvis legacy alive.
To Many More Years, Memphis Outlet.

Question is, what would prompt the "official" licensed outlet for Graceland and Elvis to distance itself from Graceland and Elvis? If a store only sells Nike sneakers, do they change thier name from the Nike shop to the sneaker shop? There's more to this story if you ask us.

2008/10/31 www.elvisunlimited.com