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Alt 30.03.2006, 11:18
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Attack on book backfires - "any publicity is good publicity": It appears the robust attack on the new Lanier Shapre/Jimmy Denson book has backfired as interested fans have ordered the book to see what the fuss is all about (see original story below dated 28 March 2006). Proving the old addage, "any publicity is good publicity", following the attack there was a temporary spike in sales, at least on Amazon. Following the spike, the book dropped nearly 100,000 places on the Amazon sales ranking from 231,402 (28 March, 2006) to 327,779 (29 March, 2006). While the sales ranking does not indicate relative sales, the spike and then large drop suggests a temporary increase in sales. (News, Source: Amazon)